AmazeHoldings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a global leader in creator-powered commerce, today announced that its subsidiary, Amaze Software, Inc. (“Amaze Software”) entered a strategic partnership with Resurgens Gaming to become the official merchandise partner for Ghost Gaming. Through the collaboration, Amaze will power the official Ghost Gaming merchandise store and offer a fully integrated e-commerce platform for a growing roster of creators in the Ghost Creator Network.
Ghost Gaming is a leading North American gaming lifestyle organization with a roster of 85 managed content creators and esports competitors across multiple game titles including Fortnite, Call of Duty, Valorant, CS2, Rocket League, Tekken, andothers.
With Amaze, Ghost Gaming now has a scalable, end-to-end solution that streamlines merchandise production, online store creation, and global fulfillment. Each creator in the Ghost Creator Network can have their own custom-branded webstore, unique URL, design services, social media promotion, account management, and turnkey on-demand production and fulfillment to their community.
“We are proud to be Ghost Gaming’s official print-on-demand merchandise partner, providing greater visibility andrevenue streams for the growing number of influential creators in the gaming space,” said Aaron Day, CEO of Amaze Software. “As Ghost Gaming expands its creator roster, we are excited to provide a solution that supports both theorganization and individual influencers with the advanced e-commerce tools theyneed to succeed in today’s expanding creator economy.”
The Ghost Gaming merchandise storefront is now live on Spring by Amaze, featuring:
● An exclusive creatorstore for TacticalGramma
● An exclusive creatorstore for GrndpaGaming
Additionalcreator collections and brand collaborations are expected monthly, including alimited-edition Ghost Gaming x Jon Stand drop later this year.
Aspart of the partnership, Amaze and Ghost Gaming will debut merchandise at DreamHack Dallas held on May 23-25, one of North America’s largest gaming festivals.
“Both Amaze and Ghost Gaming are creator-powered organizations,” said Jon Bukosky,Chief Commercial Officer at Resurgens Gaming. “With this partnership, we introduce new ongoing Ghost Gaming merchandise and, most importantly, will also help gaming content creators build and scale their own brands.”
The partnership makes it easier for fans to discover and purchase authentic,creator-developed merchandise that matches their interests.
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